Question
Some examples of successful 'zero to one' businesses include companies like Google, which revolutionized the way we search for information, and Uber, which transformed the transportation industry. These companies identified an unmet need in the market and created a new technology to address it, thus going from 'zero to one'.
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's underlying thesis is that societal good and monetary value are created by ventures that go from "zero to one" rather than from "one to n." Going from "one to n" implies that you only incrementally improve upon or bring to new markets an existing technology. More valuable, however, are the businesses that can identify an unmet need in the world and create a solution through new technology to address it. These companies are worthy of every dollar they earn. And, we need not fear those so-called monopolies. They deliver real value to consumers and can always be challenged by new companies that in turn improve upon them.
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