Underserved needs in popular markets can vary greatly depending on the market. For example, in the technology market, an underserved need could be affordable and accessible technology for the elderly. In the food industry, it could be healthy, convenient, and affordable meal options for low-income families. In the fashion industry, it could be stylish and affordable clothing for plus-size individuals. It's important to note that these needs can only be identified after selecting the target customers.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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