Apple and Google have used several unique value propositions in their partnership proposals. For instance, Apple's unique value proposition often revolves around its innovative technology, user-friendly interface, and premium brand image. They leverage these aspects to offer potential partners a chance to associate with a globally recognized brand and access to their vast user base. On the other hand, Google's value proposition is its dominance in the digital advertising space and its extensive suite of online services. They offer potential partners access to advanced advertising tools and a chance to leverage their powerful search engine and other platforms like YouTube, Google Maps, etc.
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Start the partnership with a clear value proposition, in other words, what does your company bring to the table? It allows a company to highlight strategic capabilities and core competencies they take pride in, such as strategy pillars or innovative ideas untouched by competitors. For instance, a history of successful collaborations or unique technological advancements can be key differentiators.