Divergent and convergent thinking are particularly useful in industries or fields that require creative problem-solving and innovation. These include, but are not limited to, product development, marketing, business strategy, education, and technology. In product development, for instance, divergent thinking can be used to generate a wide range of ideas for new products, while convergent thinking can be used to narrow these ideas down to the most practical and marketable options. Similarly, in marketing, divergent thinking can be used to brainstorm creative campaign ideas, while convergent thinking can be used to select the most effective strategies based on market research.
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Divergent thinking is also known as the generative or flaring phase. At this point, let your imagination flow, anything goes. This is when quantity matters more than quality. Once enough ideas have been collected, we then transition into convergent thinking, also known as the selective or focusing phase. This is when hard cold logic and critical thinking reign supreme. Use this occasion to narrow down the collection of ideas into only the practical few. In fact, this interplay between divergent and convergent thinking has taken up a critical role in product discovery, with an emphasis on rapid iterations.
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