Question
The effectiveness of a subscription model can vary greatly depending on the industry. Industries where products or services are infrequently used or have a high individual cost may not be suitable for a subscription model. For example, luxury goods, real estate, and certain healthcare services may not be effective with a subscription model. Additionally, industries where the customer preference is for ownership rather than access may also struggle with a subscription model.
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Whether for an established company like GE, a streaming service like Netflix, or a new service provider like Box, accessing customer data to create a subscription-based offering is the growth path of the future: companies running on subscription models grow their revenue more than nine times faster than the S&P 500.
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