Being remarkable is particularly important in all industries. However, it is especially crucial in industries that are highly competitive and where differentiation is key. This includes industries like technology, fashion, food and beverage, entertainment, and marketing. In these industries, being remarkable can be the difference between success and failure.

Question was asked on:

What makes a product or service worthy of remarks is what makes it remarkable. New. Different. Exciting. These are just some of things that make a product stand out. As Godin puts it, "Being safe is risky." By clinging to traditional marketing, most companies may feel safe, but they are at risk. This book teaches that taking the risk to be remarkable is the safest way to succeed. Godin gives some good examples of products and services worth talking about. Sam Adams, Jet Blue, and Starbucks are all remarkable. They are exceptional and worth noticing.

Asked on the following book summary:

resource preview

Purple Cow

So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...

Download and customize hundreds of business templates for free

book summary Preview

View all chevron_right