What are some innovative ideas presented in 'Why We Buy' to keep customers in the store longer?

Some potential challenges retailers might face when implementing the strategies suggested in "Why We Buy" could include:

1. Space constraints: Not all stores have the luxury of wide aisles or extra space for seating.

2. Cost: Implementing changes such as adding seating or widening aisles can be costly.

3. Resistance to change: Both staff and customers may resist changes, especially if they are used to a certain store layout or shopping experience.

4. Time: It may take time to see the results of these changes, and some retailers may not have the patience or financial stability to wait.

5. Measurement: It can be difficult to accurately measure the impact of these changes on customer behavior and sales.

Small businesses can apply the concepts from "Why We Buy" to enhance their customer shopping experience by focusing on creating a comfortable shopping environment. This can be achieved by avoiding narrow aisles to prevent the "butt brush" effect, which can make customers uncomfortable. Additionally, providing seating for customers can encourage them to stay in the store longer, increasing the likelihood of purchases. The layout of the store, from the parking lot to the back of the store, can also impact how customers feel when they are in the store. Therefore, understanding the mechanics of shopping and customer behaviors can help small businesses improve their customer shopping experience.