Question

What are some innovative ideas presented in 'Why We Buy' to keep customers in the store longer?

'Why We Buy' presents several innovative ideas to keep customers in the store longer. One such idea is to avoid the 'butt brush' effect by ensuring aisles are not too narrow, as customers need to feel comfortable while shopping. Another idea is to provide seating for customers. Although it may seem like an extra expense, the book proves that having somewhere to sit down keeps customers in the store longer. The book also emphasizes the importance of understanding the mechanics of shopping, from the parking lot to the back of the store, to improve the overall customer experience.

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The longer customers spend in a store, the more likely they are to buy. This section teaches how to keep them in the store longer by creating a comfortable place to shop. Narrow aisles may seem to be making the most of the space available, but the "butt brush" effect, where customers are just too close to be comfortable, says otherwise. Having seating for customers may seem like an extra expense, but Why We Buy proves that having somewhere to sit down keeps customers in the store longer. From the parking lot to the back of the store, the mechanics of shopping tells retailers a lot about how customers feel when they are in a store.

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