What are some innovative or surprising negotiation strategies presented in Never Split the Difference?

Potential obstacles companies might face when applying the negotiation concepts from "Never Split the Difference" could include resistance to change, lack of understanding of the concepts, and difficulty in implementing the strategies in real-world scenarios. To overcome these obstacles, companies could provide comprehensive training to their employees to ensure they fully understand and can apply the negotiation concepts. They could also encourage a culture of open communication and feedback to address any issues or concerns during the implementation process. Furthermore, companies could seek external help from negotiation experts or consultants to guide them through the process.

While the book "Never Split the Difference" by Chris Voss doesn't provide specific examples of companies that have successfully implemented the negotiation practices outlined, the strategies are widely applicable in the business world. Many companies have likely used these techniques in their negotiations without explicitly referencing the book. For instance, the practice of "mislabeling your counterpart's emotion" to prompt clarification or asking the other party what they don't want to open up discussion about what they do want are common negotiation tactics.