Question
The book "Made to Stick" presents several "sticky" ideas, which are concepts that are easily understood, remembered, and have a lasting impact. Some key examples include:
1. The "Curse of Knowledge": This concept suggests that once we know something, we find it hard to imagine what it's like not to know it. This can lead to communication gaps.
2. The SUCCESs Model: This is an acronym for Simple, Unexpected, Concrete, Credible, Emotional, Stories. These are the six principles that make an idea "sticky".
3. The "Gap Theory" of Curiosity: This theory suggests that sparking people's curiosity can make ideas stickier.
The broader implications of these ideas are that they can be used to improve communication and persuasion in various fields, from marketing and advertising to education and leadership.
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The next challenge in making ideas and messages unexpected is keeping them interesting. Just as using schemas to make complicated topics simple was necessary due to the complex nature of the topics, so too is this tactic crucial because of the need to explain multiple components of multi-layered ideas and concepts. The field of science is a good example to use in this case.
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