The book offers a unique approach to branding and marketing, emphasizing the importance of focus, difference, trend, and communication. It is presented in an easy-to-understand format, using pictures and illustrations to convey the points. The author believes that these elements are crucial for any business that wants to succeed.
This question was asked on the following book summary:
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. Marty Neumeier has created what should be considere...
Go to dashboard to download stunning resources
DownloadText this question was asked on:
delivers an interesting and unique approach of the authors' view on branding and marketing. Marty Neumeier has created what should be considered required reading by anyone in business that is serious about wanting to succeed. The book offers a brand marketing model that includes four unique elements: Focus, Difference, Trend and Communications. As a "whiteboard book," the information is presented in easy to understand ideas. The author realizes the importance of using pictures and illustrations to drive home the points he is trying to convey in each of the short chapters.