Robert Iger learned several lessons from Tom Murphy and Dan Burke. They taught him the importance of integrity in business, emphasizing that one's actions should always be guided by a clear sense of right and wrong. This principle is encapsulated in Iger's quote, 'The way you do anything is the way you do everything.' Another lesson Iger learned was to avoid investing in products or services that are not in demand. This is illustrated by Burke's advice to avoid 'manufacturing trombone oil,' a metaphor for a product with little to no market demand. Lastly, Iger learned the importance of focusing on the future rather than dwelling on past mistakes, a lesson he applied when he was being considered for the CEO position at Disney.
Chairman and CEO of the Walt Disney Company, Robert Iger, tells his story and lays out the principle...
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