Some of the challenges that companies face when trying to fuse their brand and culture include finding an overarching purpose and core values, re-thinking core operations and organizational design, and intentionally designing employee experience, corporate rituals, routines, and more. It's a complex process that requires a deep understanding of both the brand and the culture, and the ability to align them in a way that creates a competitive advantage. Failure to do so can lead to incredible turnarounds and fantastic downfalls.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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