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Some of the challenges that companies face when trying to fuse their brand and culture include finding an overarching purpose and core values, re-thinking core operations and organizational design, and intentionally designing employee experience, corporate rituals, routines, and more. It's a complex process that requires a deep understanding of both the brand and the culture, and the ability to align them in a way that creates a competitive advantage. Failure to do so can lead to incredible turnarounds and fantastic downfalls.
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We'll show you case studies from Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, Volkswagen, and many others. Learn how they leverage the foundations of brand and culture fusion – finding an overarching purpose and core values – to achieve competitive advantage. Get insight into the causes and effects of their incredible turnarounds and fantastic downfalls, all rooted in their success or failure to fuse brand and culture. We'll reveal the concrete ways they achieved this, from re-thinking core operations and organizational design, to intentional design of employee experience, corporate rituals, routines, and more.
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Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, main...
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