Common characteristics of companies that have successfully achieved brand-culture fusion include a strong sense of purpose that permeates their culture and brand, alignment of actions with their mission, strong values that help unify complex corporations amid merger and acquisition activity, and impactful CEO leadership on internal culture. Tactical efforts that lead organizations closer to brand-culture fusion and bottom line success are also common.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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