Companies can fuse their brand and culture in several concrete ways. First, they can find an overarching purpose and core values that align with both their brand and culture. This alignment can serve as a foundation for all company operations and decisions. Second, they can intentionally design the employee experience to reflect their brand and culture. This could include everything from the physical office space to the company's rituals and routines. Third, they can rethink their core operations and organizational design to ensure they are in line with their brand and culture. Finally, they can learn from the successes and failures of other companies that have attempted to fuse their brand and culture.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
View summary