The success of iconic brands like Nike and Netflix can be attributed to several key elements. Firstly, they leverage the foundations of brand and culture fusion, which involves finding an overarching purpose and core values. This helps them achieve a competitive advantage. Secondly, they rethink their core operations and organizational design to align with their brand and culture. Thirdly, they intentionally design the employee experience and corporate rituals and routines to reinforce their brand and culture. Lastly, they learn from their successes and failures, which are often rooted in their ability or inability to fuse brand and culture.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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