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Crossing the Chasm presents several innovative ideas to help startups bridge the gap. One key idea is the concept of the "Whole Product". This means not just selling a product, but providing a complete solution that includes after-sales service, support, and other elements that make the product usable and valuable to the mainstream market. Another idea is "Positioning", which involves creating a product that fits into an existing market category, making it easier for mainstream customers to understand and accept. The book also emphasizes the importance of "Choosing a Target Market", suggesting that startups should focus on one specific niche market and dominate it before expanding to other markets.
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How can the most cutting-edge start-ups fail? Start-ups fall to their death in the deep chasm that separates early tech adopters and the pragmatic mai...
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The chasm not only separates the early and mainstream markets but separates the companies that serve them. The organization itself transitions from being pioneers who push the technological edge to becoming settlers who are predictable, systematic, and market-oriented. This is the transition from being a start-up to becoming a market leader.
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