Companies can intentionally design their employee experience to better fuse their brand and culture in several ways. They can start by finding an overarching purpose and core values, which serve as the foundation of brand and culture fusion. They can then rethink their core operations and organizational design to align with these values. Additionally, they can design corporate rituals and routines that reflect their brand and culture. Furthermore, they can ensure that every aspect of the employee experience, from onboarding to daily work routines, reflects the brand and culture.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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