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Apple is a prime example of a company that took risks to be remarkable. They constantly innovate and push the boundaries of technology, which has led to their success. Another example is Tesla, which took the risk of focusing solely on electric vehicles, a market that was not well-established when they started. Amazon is also worth mentioning, as they took the risk of starting as an online bookstore, which was a new concept at the time, and expanded into a global marketplace.
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What makes a product or service worthy of remarks is what makes it remarkable. New. Different. Exciting. These are just some of things that make a product stand out. As Godin puts it, "Being safe is risky." By clinging to traditional marketing, most companies may feel safe, but they are at risk. This book teaches that taking the risk to be remarkable is the safest way to succeed. Godin gives some good examples of products and services worth talking about. Sam Adams, Jet Blue, and Starbucks are all remarkable. They are exceptional and worth noticing.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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