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Some other examples of the Experience Economy in action include theme parks like Disney World and Universal Studios, where the experience of being in a magical or thrilling environment is the main product. Another example is the rise of escape rooms, where people pay to be locked in a room and have to solve puzzles to get out. These businesses are not selling a physical product, but an experience. Similarly, companies like Airbnb and Uber are also part of the Experience Economy, as they sell not just a service, but also an experience.
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By rethinking the simple baseball, and the customers who buy it, Rawlings designed a baseball called the "radar ball." Using simple information technology, they created a baseball with a microchip that digitally shows how fast the ball is thrown after each throw. The result is a fun, inexpensive alternative to costly radar guns. But more importantly, Rawlings found a way to increase social interaction, taking a game of catch to a different level and creating a different experience.
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By customizing each part of a customer experience, a product or service increases in value. Using key points from theater and stage, the book teaches ...
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