Question
Microchips are used in various sports equipment to enhance performance and experience. For instance, in golf, microchips are used in balls to track distance, speed, and accuracy. In football, they are used in helmets to monitor impacts and prevent concussions. In basketball, they are used in shoes to measure player's speed, jump height, and distance covered. In tennis, they are used in rackets to analyze swing speed and ball spin.
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By rethinking the simple baseball, and the customers who buy it, Rawlings designed a baseball called the "radar ball." Using simple information technology, they created a baseball with a microchip that digitally shows how fast the ball is thrown after each throw. The result is a fun, inexpensive alternative to costly radar guns. But more importantly, Rawlings found a way to increase social interaction, taking a game of catch to a different level and creating a different experience.
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