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These principles of presentation and perception can be applied across various industries such as hospitality, retail, automotive, real estate, and even in the service sector. Any industry that involves customer interaction and relies on customer perception can benefit from these principles.
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People judge a product or a company by the signals it conveys. If a product is presented as slipshod, it will be perceived as slipshod. If the company presents them "in a creative professional manner, we will impute the desired qualities." These principles have been at the core of Jobs's approach to products. As Jobs recounted later, Markkula taught him that the tactile experience of opening an iPhone box will set the tone for how the customer perceives the product.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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