In addition to Facebook, Google, and TikTok, other social networks that use dynamic pricing include Twitter, LinkedIn, and Instagram. These platforms also use dynamic pricing in their advertising models, where advertisers are charged different rates based on the size of the audience they wish to reach.
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While many people know Facebook and TikTok as social media networks, they are actually both B2B businesses with advertisers as their main customer. Facebook, Google, TikTok, and many other social networks that incorporate an ad revenue model use a method known as dynamic pricing to charge customers different rates depending on how large of an audience they want to reach. These advertisers then compete with other sellers for the best prices.