A company can stay on the cutting edge of its industry by using multiple types of innovation in a single new product or service, making it harder for competitors to replicate. They can also experiment with new solutions to recurring problems, like Hyatt does with its lab hotels. Another strategy is to find innovative ways to maximize profits, like the restaurant Next does by having customers pay for their meals in advance. Companies can also invest in research and development to continually launch cutting-edge products, like Natura does with its skin science products.
Stop wasting your time on brainstorming sessions that only improve upon existing offerings marginall...
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