Some other ways to assess an organization's current position in the marketplace include conducting a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), using Porter's Five Forces model to understand the competitive forces in the market, conducting customer surveys to understand customer perception, and analyzing financial metrics like market share, profit margins, and growth rates.
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Have your organization’s marketing efforts stalled out with overpriced ads and harder customer conversions? A strong marketing plan helps control cost...
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For any strong marketing plan, execs should first assess their organization's current position in the marketplace. This competitive analysis slide compares your organization against two main competitors to evaluate performance across editable criteria like product line, location, and price point. Rated from 1 to 10, execs can score and plot themselves across relevant categories for an average score at the bottom. (Slide 3)