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You can describe the results achieved in a job description by using specific, measurable outcomes. For example, instead of saying 'improved sales', you could say 'increased sales by 15% over a six month period'. You could also use specific examples of projects or tasks you completed that had a positive impact on the company. For example, 'led a team that completed a project three weeks ahead of schedule, saving the company $10,000'.
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On that point, we have a slide on the STAR Resume method framework. When execs describe their tasks or achievements under any previous job, its important the description tells the reader: under what situation was this task performed, what specific task was performed, the actions conducted in response to that task, and the results achieved. This should be a quantitative result, like "increased revenue by 20%."
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