Some potential challenges in landing the aspect of the pitch that communicates the value proposition could include: inability to clearly articulate the value proposition, lack of understanding of the target market's pain points, inability to demonstrate how the product or service addresses these pain points, and failure to convince investors of the tangible benefits customers will receive from the product or service.
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Need a pitch deck template to impress investors or potential partners? And why is it that the top-funded pitch decks all seem to follow the same forma...
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These Problem and Solution slides communicate to investors the top four main pain points to your target market and the top four value adds of your solution. For instance, the top four pain points that baby kneepads solve are nothing. The top four "customer gains" that your product or service provides set up your company's value proposition, which is the tangible benefits customers receive with your product. If you don't land this aspect of your pitch, VCs or angel investors won't see the value of the rest of your pitch. (Slide 3 + 4)
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