The strategies of Uber and Lyft, which involve spending heavily on driver subsidies and promotional discounts for riders, could potentially lead to a few impacts on the overall ride-sharing market. Firstly, it could lead to a price war, with both companies trying to undercut each other to gain more market share. This could result in lower prices for consumers in the short term. Secondly, it could lead to increased competition, with other ride-sharing companies potentially having to adopt similar strategies to compete. Lastly, it could lead to financial instability for the companies involved, as they are burning through a lot of cash to fund these strategies.
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