Some examples of businesses that have successfully used the Blue Ocean Strategy include Cirque du Soleil, which created a new market space in the entertainment sector by eliminating star performers and animals, reducing the importance of aisle concession sales, and increasing the importance of theme and environment. Another example is Yellow Tail, which created a new market space in the wine industry by simplifying wine selection and making it fun and accessible.
Document the essence of your business strategies and develop new ideas with our Canvas Collection. T...
Download template