Question
Some practical frameworks for business continuity include regular review and evaluation of the plan, preparation and planning, building relationships, strategic discussions, developing clear messaging, reframing and refocusing operations, marketing and sales strategy to fuel revenue generation and cash flow during difficult times. Resources for more information include the Small Business Administration website or SCORE's small business disaster preparedness resources.
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It is important that your business continuation plan is reviewed and evaluated regularly. "I can't emphasize this enough – preparation is critical, and at moments like the present, planning is happening daily. Ultimately, it's all about coming out on top. Building relationships, having strategic discussions and developing clear messaging are key. It's also important to reframe and refocus your operations, marketing and sales strategy to fuel your revenue generation and cash flow during difficult times. For more information about business continuity planning, you can visit the Small Business Administration website or even SCORE's small business disaster preparedness resources," Elsey writes.
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