The ideas from Originals can be implemented in various real-world scenarios. For instance, in a corporate setting, employees at all levels can embrace originality to bring about innovation and change. Those at the top levels can encourage and foster a culture of original thinking, while those at the bottom can feel empowered to voice their unique ideas. Middle managers, though often resistant to change, can be persuaded to consider new ideas over the default options. Additionally, entrepreneurs can apply these principles to develop novel ideas, mitigate risks, and persuade others. In the broader societal context, these ideas can be used to challenge the status quo and bring about social change.

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Originals

Learn how innovators and original thinkers across time developed their novel ideas, mitigated risks, persuaded others, and changed the way we all see...

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The top levels of any hierarchy are expected to be different; the bottom levels tend to feel they have nothing to lose if they embrace originality. The hardest level to convince of the need for change are the middle-management levels, where there are strong incentives to choose the tried-and-true default option over the untested new idea. Medina learned to voice her ideas upward, to the top, and downward, to the lower ranks, rather than focus on pitching her ideas to middle managers.

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In the book 'Originals', the concept of voicing ideas to different levels of hierarchy is explained as a strategic approach to bring about change. The top levels of hierarchy are usually more open to originality as they are expected to bring about change and innovation. The lower levels also tend to be more receptive as they have less to lose. However, the middle-management levels are often the hardest to convince due to their preference for tried-and-true methods over untested new ideas. Therefore, it's suggested to voice ideas upward to the top and downward to the lower ranks, rather than focusing on pitching ideas to middle managers.

The book "Originals" has significantly influenced corporate strategies and business models by encouraging innovation and original thinking. It emphasizes the importance of developing novel ideas, mitigating risks, and persuading others. The book suggests that the top levels of any hierarchy should embrace originality as they are expected to be different. It also encourages voicing ideas upward, to the top, and downward, to the lower ranks, rather than focusing on pitching ideas to middle managers. This approach can lead to a more innovative and risk-tolerant corporate culture, potentially leading to the development of groundbreaking strategies and business models.

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