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The ideas from Originals can be implemented in various real-world scenarios. For instance, in a corporate setting, employees at all levels can embrace originality to bring about innovation and change. Those at the top levels can encourage and foster a culture of original thinking, while those at the bottom can feel empowered to voice their unique ideas. Middle managers, though often resistant to change, can be persuaded to consider new ideas over the default options. Additionally, entrepreneurs can apply these principles to develop novel ideas, mitigate risks, and persuade others. In the broader societal context, these ideas can be used to challenge the status quo and bring about social change.
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Learn how innovators and original thinkers across time developed their novel ideas, mitigated risks, persuaded others, and changed the way we all see...
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The top levels of any hierarchy are expected to be different; the bottom levels tend to feel they have nothing to lose if they embrace originality. The hardest level to convince of the need for change are the middle-management levels, where there are strong incentives to choose the tried-and-true default option over the untested new idea. Medina learned to voice her ideas upward, to the top, and downward, to the lower ranks, rather than focus on pitching her ideas to middle managers.
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