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Some signs that a company's brand and culture are not in sync could include inconsistencies between the company's external image and the experience of working for or with the company, employee dissatisfaction, customer complaints about the company not living up to its brand promises, and a lack of alignment between the company's stated values and its actions.
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When brand and culture are in sync with one another, the organization creates a seamless picture for both customers and employees. The company's external image is in harmony with the experience of working for and working with that company. As a result, everything runs more smoothly and successfully.
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Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, main...
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