The findings from a Strategy Canvas can be applied to a business's value proposition in several ways. First, identify the factors that set your business apart from competitors. These unique factors are your divergent value propositions. Next, apply these divergent value propositions to the Blue Ocean Strategy framework. This will help you identify areas where you can create unique value in a saturated marketplace. Instead of competing on the same factors as your competitors, focus on these unique areas. Allocate resources to these areas to strengthen your unique value proposition.
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