Brands can share their values and retain customer loyalty by providing excellent customer service, as this is a key factor that consumers love about a brand. They can also present their brand consistently across all platforms, which can increase revenue. Brands should also aim to build an audience, as this is considered more important than converting sales by over 70% of brand managers. Furthermore, shoppers tend to stay loyal to brands that share their values, so brands should make an effort to communicate their values effectively. Lastly, brands that blog can generate more leads, which can also help in retaining customer loyalty.
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