One strategy for continuously updating and refining a business's Blue Ocean Strategy is to regularly use tools like the Strategy Canvas. This tool allows businesses to plot various factors against their importance, enabling them to compare their business to competitors and formulate a competitive strategy. Any divergent value propositions identified can be applied to the Blue Ocean Strategy framework. This helps businesses see what sets them apart from the competition in a saturated marketplace. Instead of competing in areas where others excel, resources can be allocated to what makes the business unique.
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