One effective strategy is to clearly communicate the main pain points of your target market and how your product or service provides a solution to these problems. This can be done through Problem and Solution slides in your pitch. Highlighting the top four customer gains that your product or service provides can also help to set up your company's value proposition, which is the tangible benefits customers receive with your product. If this aspect of your pitch is not well articulated, investors may not see the value of the rest of your pitch.
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