To effectively communicate the value proposition in your pitch, you should clearly identify and articulate the top pain points your product or service solves for your target market. Then, highlight the tangible benefits or gains customers receive from your product or service. This sets up your company's value proposition. It's crucial to make this aspect of your pitch compelling and clear, as it can determine whether investors see the value in your offering.
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Need a pitch deck template to impress investors or potential partners? And why is it that the top-funded pitch decks all seem to follow the same forma...
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These Problem and Solution slides communicate to investors the top four main pain points to your target market and the top four value adds of your solution. For instance, the top four pain points that baby kneepads solve are nothing. The top four "customer gains" that your product or service provides set up your company's value proposition, which is the tangible benefits customers receive with your product. If you don't land this aspect of your pitch, VCs or angel investors won't see the value of the rest of your pitch. (Slide 3 + 4)
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