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Some strategies for identifying the top pain points of a target market include conducting market research, surveys, and interviews with potential customers. You can also analyze customer feedback and reviews, observe social media conversations, and study your competitors. It's important to understand the customer's journey and experience with your product or service to identify areas of improvement.
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Need a pitch deck template to impress investors or potential partners? And why is it that the top-funded pitch decks all seem to follow the same forma...
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These Problem and Solution slides communicate to investors the top four main pain points to your target market and the top four value adds of your solution. For instance, the top four pain points that baby kneepads solve are nothing. The top four "customer gains" that your product or service provides set up your company's value proposition, which is the tangible benefits customers receive with your product. If you don't land this aspect of your pitch, VCs or angel investors won't see the value of the rest of your pitch. (Slide 3 + 4)
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