Some strategies for targeting 'sneezers' with marketing efforts include creating remarkable products or services that are innovative and unique. These products or services should be designed to appeal to early adopters, who are likely to share and talk about them, thereby spreading the 'idea virus'. It's also important to engage with these 'sneezers' directly, perhaps through social media or other forms of direct communication, to encourage them to share their experiences and opinions with their networks.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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