Companies can make their products or services stand out by making them new, different, and exciting. They can take risks to be remarkable, as being safe can be risky. They can strive to be exceptional and worth noticing, like Sam Adams, Jet Blue, and Starbucks. These companies have created products and services that are worth talking about.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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