Uber and Lyft could employ several strategies to increase their market share. They could invest in improving their services, such as enhancing their app's user interface or offering more vehicle options. They could also focus on expanding into new markets, particularly in regions where ride-sharing is not yet prevalent. Additionally, they could develop loyalty programs to retain existing customers and attract new ones. Lastly, they could collaborate with other businesses, such as hotels or restaurants, to offer special deals or discounts to their users.
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