What are some strategies that Uber and Lyft could use to increase their market share?

Uber and Lyft could employ several strategies to increase their market share. They could invest in improving their services, such as enhancing their app's user interface or offering more vehicle options. They could also focus on expanding into new markets, particularly in regions where ride-sharing is not yet prevalent. Additionally, they could develop loyalty programs to retain existing customers and attract new ones. Lastly, they could collaborate with other businesses, such as hotels or restaurants, to offer special deals or discounts to their users.

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Despite Uber's larger size, Uber only has twice the cash as Lyft. Lyft's market share has doubled since 2015 from 15% to 31%. As both companies battle it out for market share, they've had to spend on driver subsidies and promotional discounts for riders. It's a strategy that has caused both companies to burn through a lot of cash—Uber has reportedly spent over $11 billion since its founding. But this year, for the first time in its history, Uber announced it will be cash-flow positive for the full 2022. While it has become normal to make a loss for extended periods in the tech sector, Uber did so for longer than others.

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Timeline Collection

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