Question
There are several strategies to bridge the gap between the current and desired state of a business. First, conduct a gap analysis to identify the difference between the current and desired state. This involves evaluating your current mission, resources, and activities. Second, develop a strategic plan that outlines the steps needed to reach the desired state. This could involve improving existing products, developing new ones, or adjusting pricing strategies. Third, implement the plan and monitor progress regularly to ensure the business is moving towards its desired state. Lastly, be prepared to make adjustments as necessary based on feedback and changing business conditions.
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In order to determine which resources and activities should be implemented to reach your desired state, you need to have a strong awareness of your current state. To do this, evaluate where your organization stands now. For instance, your current mission could be all about equitable access to revolutionary products at the lowest price point. While your SaaS business is very affordable, it's no longer providing the revolutionary products that are core to your central mission. (Slide 8)
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