There are several strategies to improve the return on investment for online ads. First, it's important to target your ads to the right audience. This can be done by using demographic data, interests, and behaviors. Second, use A/B testing to find out which ad designs and messages work best. Third, use analytics to track the performance of your ads and make necessary adjustments. Fourth, consider using different platforms. While Facebook and Instagram may have higher costs, platforms like TikTok, Twitter, and YouTube may offer better returns. Lastly, consider the timing of your ads. There may be certain times of the day or week when your audience is more likely to see and engage with your ads.
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