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There are several strategies to improve the return on investment for online ads. First, it's important to target your ads to the right audience. This can be done by using demographic data, interests, and behaviors. Second, use A/B testing to find out which ad designs and messages work best. Third, use analytics to track the performance of your ads and make necessary adjustments. Fourth, consider using different platforms. While Facebook and Instagram may have higher costs, platforms like TikTok, Twitter, and YouTube may offer better returns. Lastly, consider the timing of your ads. There may be certain times of the day or week when your audience is more likely to see and engage with your ads.
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Since the pandemic accelerated online spending to $26.7 trillion in 2020, the average starting cost of 1000 impressions for a Facebook ad went up with it. For example, the average starting CPM in 2019 was around $5.12, but by May 2020, it had risen to $7.19. In October of 2021, Facebook's average CPM is $11. Now compare that to TikTok, which brings in $1.3 billion in annual ad sales. In 2020, Facebook generated around $84 billion. In fact, for every one dollar per user TikTok makes, Twitter makes five, YouTube makes seven, and Facebook and Instagram make nine.
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Does your team need better ways to close leads? Don’t miss your sales targets due to misqualified leads or poor sales controls. Extract from our compi...
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