What are some strategies to improve the scores in the competitive

To improve the scores in the competitive analysis slide, you can focus on several strategies. First, improve your product line by adding more variety or enhancing the quality of your products. Second, consider expanding your location or improving your online presence to reach more customers. Third, review your price point to ensure it's competitive and offers good value for money. Lastly, continuously monitor and adjust these factors based on the market trends and feedback from customers.

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For any strong marketing plan, execs should first assess their organization's current position in the marketplace. This competitive analysis slide compares your organization against two main competitors to evaluate performance across editable criteria like product line, location, and price point. Rated from 1 to 10, execs can score and plot themselves across relevant categories for an average score at the bottom. (Slide 3)

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Marketing Plan (Part 2)

Have your organization’s marketing efforts stalled out with overpriced ads and harder customer conversions? A strong marketing plan helps control cost...

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