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One strategy to make a business remarkable is to shift from the traditional 5 Ps of marketing to the concept of the Purple Cow. This involves creating a product or service that is exciting and remarkable, standing out in an overcrowded marketplace. The Purple Cow approach emphasizes the importance of being unique and innovative, rather than relying on traditional marketing strategies.
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The traditional 5 Ps of marketing, product, pricing, promotion, placement, and people, just aren't working anymore. The new "P," Purple Cow, teaches readers that being remarkable is what gets them noticed. Traditional marketing is the Brown Cow, boring and typical. This new approach to marketing is the Purple Cow, exciting and remarkable. Standing out in an overcrowded marketplace is something that all businesses struggle with, and once they learn how to be remarkable, they will never go back to being a Brown Cow.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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