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To maximize ad impressions on social media platforms, you can use several strategies. First, understand your target audience and create content that resonates with them. Second, use analytics to determine the best times to post and reach your audience. Third, use a mix of organic and paid strategies to increase your reach. Fourth, engage with your audience through comments, likes, and shares to increase visibility. Lastly, experiment with different types of content (videos, images, infographics) and platforms to see what works best for your brand.
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Since the pandemic accelerated online spending to $26.7 trillion in 2020, the average starting cost of 1000 impressions for a Facebook ad went up with it. For example, the average starting CPM in 2019 was around $5.12, but by May 2020, it had risen to $7.19. In October of 2021, Facebook's average CPM is $11. Now compare that to TikTok, which brings in $1.3 billion in annual ad sales. In 2020, Facebook generated around $84 billion. In fact, for every one dollar per user TikTok makes, Twitter makes five, YouTube makes seven, and Facebook and Instagram make nine.
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