The book 'Purple Cow' by Seth Godin doesn't provide specific case studies of businesses. However, it does discuss the concept of 'Purple Cow' businesses. These are businesses that stand out from the crowd, like a purple cow in a field of brown cows. They focus on creating remarkable products or services that are so unique and compelling that they spread like viruses. Early adopters, or 'sneezers', are particularly important for these businesses, as they are the ones who will share and talk about the product or service, helping it to spread.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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