Question
Some tools and techniques that can aid in the process of divergent thinking include brainstorming, mind mapping, and free writing. These techniques encourage the generation of many ideas without judgment. For convergent thinking, techniques such as decision matrix, SWOT analysis, and the Six Thinking Hats method can be used. These techniques help in evaluating and narrowing down ideas to the most practical and beneficial ones.
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Divergent thinking is also known as the generative or flaring phase. At this point, let your imagination flow, anything goes. This is when quantity matters more than quality. Once enough ideas have been collected, we then transition into convergent thinking, also known as the selective or focusing phase. This is when hard cold logic and critical thinking reign supreme. Use this occasion to narrow down the collection of ideas into only the practical few. In fact, this interplay between divergent and convergent thinking has taken up a critical role in product discovery, with an emphasis on rapid iterations.
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