What are some ways a traditional business can apply Google's data-driven decision-making approach?

The management principles in "How Google Works" have significantly influenced corporate strategies and business models in several ways. Firstly, they have emphasized the importance of using data to drive decisions, encouraging companies to rely on insights from their employees who are directly working with the issues. Secondly, they have redefined consensus, encouraging open debates and the pursuit of the best idea rather than unanimous agreement. Thirdly, they have highlighted the need to manage conflict effectively, with a decision-maker setting deadlines, running processes, and breaking ties. Lastly, they have advocated for CEOs to make fewer but more critical decisions, allowing leaders to arrive at conclusions on other matters. These principles have led to more data-driven, open, and efficient management practices in many companies.

The conflict-based approach to decision making in 'How Google Works' challenges existing management practices by encouraging open debates and strong opinions among team members. This approach values the best idea for the company over unanimous agreement, which is often the lowest common denominator. It also requires a decision-maker to manage the process, set deadlines, and break ties. This approach is different from traditional management practices that often discourage conflict and aim for consensus without necessarily considering the best idea.