Market analysis in a marketing plan can be documented in several ways. It can include a detailed description of the target market, including its size, structure, growth prospects, trends, and key customer needs. It can also include a competitive analysis, outlining the main competitors, their products, market shares, marketing strategies, and strengths and weaknesses. Additionally, it can include a SWOT analysis, identifying the company's strengths, weaknesses, opportunities, and threats in the market. Finally, it can include a customer analysis, detailing the key customer segments, their buying behavior, and their needs and preferences.
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