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What are some ways to substantiate a value proposition as credible?

There are several ways to substantiate a value proposition as credible. First, you can provide evidence of the value your product or service provides to customers. This could be through customer testimonials, case studies, or data showing the benefits of your product. Second, you can differentiate your product from alternatives by highlighting unique features or benefits that competitors do not offer. Finally, you can demonstrate credibility by showing that your product or service has been successful in the market, such as through sales figures or market share.

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A strong value proposition should meet three qualities: valuable to customers, differentiated from alternatives, and substantiated as credible. (Slide 8) Canvas the customer value that your product or feature provides to maximize product potential. (Slide 7) Compare your product or feature's value against rival products, rate them from low to high, and discover where you out-compete them to highlight as your differentiator.(Slide 15)

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Preview of Value Proposition
Presentation
15 Slides
3 Formats

Preview (15 slides)

Title Slide preview
Value Prop Slide preview
Value Proposition Spectrum Slide preview
Value Proposition Builder Framework Slide preview
Value Proposition   Slide preview
Creating The Value Proposition Slide preview
Parts Of A Winning Value Proposition Slide preview
Components Of A Strong Value Differentiation Slide preview
3 Elements Of Value Proposition Slide preview
Customer Value Map Slide preview
Competitive Positioning Map Slide preview
Value Proposition Message Flow Slide preview
Product  Customer Slide preview
Customer Value Canvas Slide preview
Value Comparison Table Slide preview

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