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There are several ways to substantiate a value proposition as credible. First, you can provide evidence of the value your product or service provides to customers. This could be through customer testimonials, case studies, or data showing the benefits of your product. Second, you can differentiate your product from alternatives by highlighting unique features or benefits that competitors do not offer. Finally, you can demonstrate credibility by showing that your product or service has been successful in the market, such as through sales figures or market share.
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A strong value proposition should meet three qualities: valuable to customers, differentiated from alternatives, and substantiated as credible. (Slide 8) Canvas the customer value that your product or feature provides to maximize product potential. (Slide 7) Compare your product or feature's value against rival products, rate them from low to high, and discover where you out-compete them to highlight as your differentiator.(Slide 15)
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Make the most out of your brand, product, or new feature in addition to its inherent merit. A convincing value proposition not only meets customer exp...
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